Live virtual · Wednesday, December 9, 2026 · 9 AM–6:30 PM ET

Your best nightshouldn't be an accident.

If you're the one responsible for getting people through the door, bring your calendar, your numbers, and the event that keeps giving you trouble. Leave with the next 90 days planned.

DateWednesday
December 9, 2026
Time9:00 AM–6:30 PM ET
AccessLive online
Join from anywhere
Explore all six topics

Conference starts in

--Days
--Hours
--Minutes
--Seconds
Illustration of Felix Sama engaged in the virtual conference from his music studio, wearing his glasses and leaning forward with his hands resting on the desk
Illustration of Carlos Vazquez speaking to the virtual conference audience with a relaxed hand gesture, wearing his blue blazer and US and USMC flag lapel pin
Illustrative audience: five distinct venue professionals following the livestream from their own spaces, each centered at a consistent camera height

Bring your calendar and your numbers.

Leave with the next 90 days planned.

Your day. Your next move.

From another event to a repeatable plan.

Before the event

Every night needs a crowd. Too much of the work starts from scratch.

You, after the event

A sharper event concept, promotion priorities, break-even questions and a follow-up plan to develop with your team.

Scroll through the six topics. You set the pace.

  1. Get ready to take customers

    Find the operational gaps and financial questions to resolve before they cost you an opening night.

  2. Get entertainment-ready

    Bring your staff, entertainment, marketing, and promotions into the same plan.

  3. Book and program the right entertainment

    Understand booking costs, promoter relationships, and programming choices before you commit.

  4. Build the room

    Connect sound, lighting, visuals, and layout to the experience your guests actually have.

  5. Fill the room

    Build an audience you own and connect your branding, media, and promotions to ticket sales.

  6. Keep guests coming back

    Plan service around the show and give the crowd in front of you a reason to return.

You, after the event

Your next move starts here.

A sharper event concept, promotion priorities, break-even questions and a follow-up plan to develop with your team.

  • A sharper event concept and promotion priorities
  • Break-even questions for your next night
  • A guest follow-up plan to develop with your team

What's really going wrong

The DJ usually isn't the problem

Starting from scratch every time is

One night hits. The next one doesn't. Promo starts late. Talent gets booked off follower count. Nobody can tell you the break-even number without opening three spreadsheets. By the next morning, all that guest attention is gone.

That's what this conference fixes. You'll work through what goes on the calendar, how people hear about it, how the night pays, what happens in the room, and how you get guests back.

01

Every event starts from scratch

02

Promotion starts when the flyer is ready

03

Talent gets picked on hype, not ticket-buying demand

04

Break-even gets discussed after money is spent

05

Guest data disappears after the event

Wednesday's schedule

One day. Six topics.
Build a better night

Wednesday, December 9, 20269:00 AM–6:30 PM ET

Six 90-minute topic blocks · closing 6:00–6:30 PM ET

Topic 01

Is Your Venue Ready to Take Customers?

David Klemt (KRG Hospitality) opens the conference.

Live discussionPractical takeawaysSpeaker Q&A

What we will cover

  • Do you have a system that works? Mindset, onboarding, and automated workflow.
  • Are your steps in the right order?
  • Do you know your gaps and your risks?
  • Can your numbers carry the opening? With JP and Francisco.
  • Opening with control, clarity, and a path to profit.
90 min live block
Topic 02

Is Your Venue Entertainment-Ready?

Panel: Felix Sama, Frankie, and one more voice to be announced.

Live discussionPractical takeawaysSpeaker Q&A

What we will cover

  • Is your venue ready?
  • Is your staff ready?
  • Is your entertainment ready?
  • Is your marketing ready?
  • Are your promotions ready?
90 min live block
Topic 03

Booking & Programming the Right Entertainment

Includes the Grab My DJ segment: the voice-first DJ booking platform.

Live discussionPractical takeawaysSpeaker Q&A

What we will cover

  • Who to book and what to pay them: Tony Hernandez.
  • Booking mistakes that cost you money: Tony Cruz.
  • Working with promoters: Michael Carrera.
  • Theme programming: Kim Reilly, Lewis Martinee, and DJ LS ONE.
  • Weddings, private events, and functions: Tony Hernandez, Ricky Archer, Vito Raneri, and Frank Morejon.
90 min live block
Topic 04

The Room Itself: Sound, Lights & Visuals

Build the room around the entertainment and the guest experience.

Live discussionPractical takeawaysSpeaker Q&A

What we will cover

  • Sound: DJ LS ONE.
  • Lighting: DJ LS ONE.
  • Visuals and screens: DJ LS ONE.
  • Staging and layout: DJ LS ONE.
  • Room energy: Ani Phearce.
90 min live block
Topic 05

Filling the Room: Marketing & Promotions

Build an audience you own and give people a reason to choose your night.

Live discussionPractical takeawaysSpeaker Q&A

What we will cover

  • Owning your crowd vs. renting one: Marlene Stein.
  • Branding: Cris Pimentel.
  • Media and attention: Miranda Motlow.
  • Networking that sells tickets: Alexandra Silva Labarr.
  • Ticket sales and promotions that pay for themselves: Frank Morejon.
90 min live block
Topic 06

The Experience: Customers Who Come Back

Turn the night into a reason to return.

Live discussionPractical takeawaysSpeaker Q&A

What we will cover

  • The experience by design.
  • Food and beverage efficiency during the show: Akram Charni and Amir Boctor. Show menus, set-break service, the bar, and table QR codes.
  • Why guests come back.
  • Energy through the night: Ani Phearce.
  • The restaurant that becomes a night spot: Akram Charni.
90 min live block
Live closing workshop

Turn today's decisions into your next 90 days

30 min

Hosts + guest speakers

People who know the room

Meet the operators, promoters, marketers, and venue specialists leading the day. Guest profiles will appear as the lineup is confirmed.

Felix Sama
Co-host

Felix Sama

Sama Entertainment

DJ · Event Operator · Promoter

Instagram
Carlos Vazquez
Co-host

Carlos Vazquez

Miami Marketer

Revenue Engine Architect · Event Producer

LinkedIn
Conference thesis

A packed room is never one tactic. It's the right night, the right demand, and the right experience working together.

25 guest-speaker seats

Meet the first speakers joining us. We’re still finalizing the rest of the lineup.

Ani Phearce
Guest speaker

Ani Phearce

B Side
Guest speaker

B Side

Cris Pimentel
Guest speaker

Cris Pimentel

Brand Strategist & Business Coach, Founder of Haus of Fuschia

David Klemt
Guest speaker

David Klemt

Frank Morejon
Guest speaker

Frank Morejon

Lewis Martinee
Guest speaker

Lewis Martinee

Omarie Williams
Guest speaker

Omarie Williams

Ricky Archer
Guest speaker

Ricky Archer

Akram Charni
Guest speaker

Akram Charni

Nikki Beach Miami

Restaurant Consultant

Amir Boctor
Guest speaker

Amir Boctor

Ambrosia Cafe & Hookah Lounge

Owner · Hallandale

Kim Reilly
Guest speaker

Kim Reilly

SeaSide Music Management & Productions

Vito
Guest speaker

Vito

Miranda Motlow
Guest speaker

Miranda Motlow

Motlow Pro Media

Founder & Executive Producer

Alexandra Silva Labarr
Guest speaker

Alexandra Silva Labarr

Xandra Marketing & PR · TPN Community

Founder · TEDx speaker & speaker coach · Bestselling author

Photo pending
Confirmation pending

Marlene Stein

NYBA

Photo pending
Confirmation pending

Hunter Smit

Photo pending
Confirmation pending

Michael Carrera

Miami concert promoter

Photo pending
Guest speaker

Tony Cruz

Photo pending
Guest speaker

Tony Hernandez

Photo pending
Guest speaker

Francisco Hans Alarco

The Genisus Group LLC

CEO

Photo pending
Guest speaker

Sharon Sin

Owner

Photo pending
Confirmation pending

DJ LS ONE

LS Music Group, LLC

Guest speaker

To be announced

Guest speaker

To be announced

Guest speaker

To be announced

How the day moves

A full day built around your venue

Six 90-minute topics take you from venue readiness to customers who come back. David Klemt opens within Topic 1. We finish with a 30-minute closing and next steps.

Six topics

Follow the journey

Work through readiness, booking, the room, promotion, and the guest experience in sequence.

90 min each

Go deeper

Explore five talking points in each block with the people who know the work.

6:00–6:30 PM

Leave with next steps

Bring the day together in a closing workshop focused on your next 90 days.

What you'll have by 6:30 PM

Five things you can use tomorrow morning

No inspiration dump. No PDF you'll never open again. You'll build these as the day moves.

1

A sharper event concept

A night your market can recognize, explain, and choose.

2

A 30-day demand calendar

The promotion sequence that starts before the flyer hits.

3

A break-even map

The attendance and revenue numbers your event must hit.

4

A live-night control plan

The decisions, roles, and signals that keep the room moving.

5

A seven-day return campaign

The follow-up that turns one visit into another sale.

Built for the person accountable for the room

If ticket sales land on your desk, you belong here

YOU'RE IN THE RIGHT ROOM IF…
  • You own or operate an entertainment-led venue
  • Your calendar depends on DJs, bands, ticketed nights, or themed programming
  • Your space generally holds 150+ guests
  • You control programming, marketing, or revenue decisions
  • You want a repeatable quarterly system, not one lucky night
THIS ISN'T BUILT FOR…
  • Fans looking for a music festival or DJ stream
  • Venues where live programming is not a growth lever
  • Operators looking for a magic flyer or one-click tactic
  • People with no influence over the calendar, budget, or guest experience
  • Anyone unwilling to work from the numbers

The brands behind better nights

Sponsors & partners

For the tools, services, and teams that help entertainment venues bring people through the door.

Straight answers

Everything you need before you register

Wednesday, December 9, 2026. Six 90-minute topic blocks. A closing workshop. Your next 90 days planned.

01When is Pack The Place Conference?

Wednesday, December 9, 2026, from 9:00 AM–6:30 PM ET. It is a live virtual conference.

02Is this an in-person event?

No. Pack The Place Conference is a live virtual experience built so venue operators can join from anywhere without stepping away from the business for several days.

03Who should attend?

Owners, operating partners, general managers, event directors, and entertainment decision-makers at venues that rely on programming, promotion, talent, and live guest experience. Most will operate spaces with 150+ capacity.

04Is it only for nightclubs?

No. The program is for entertainment-led venues: nightclubs, live-music rooms, event spaces, hospitality concepts, and other operators whose growth depends on getting the right people into the room.

05Will recordings be included?

Replay access will be offered as a separate option. Your registration details will state exactly what is included before any payment is collected.

06What happens after I register?

You will receive registration confirmation, access options, guest lineup updates, and attendee instructions for Wednesday, December 9. This form starts registration and does not charge your card.

Registration is open

Your next packed nightstarts here

Reserve your virtual seat for Wednesday, December 9, 2026, from 9:00 AM–6:30 PM ET. We'll send your confirmation, access options, lineup updates, and attendee instructions directly to your inbox.

Takes about 30 seconds. We'll email you a six-digit code.